Readiness to Change and Dynamic Capability for Growing Green Competitive Advantage of Post-Merger Rural Banks in Indonesia

• Kategori : Jurnal Internasional Bereputasi
• Penulis : Badawi Badawi, Arif Nurudin, Muafi Muafi, Imanirrahma Salsabil
• Identitas : Review of Integrative Business and Economics Research, Volume 14 Issue 2 Pages 198-212, 2304-1013
• Abstrak :
  

  The challenge from the VUCA environment introduce new difficulties for firms as they must find ways to respond to this change. The objective of this study is to analyze the critical role of readiness to change and dynamic capability in fostering green competitive advantage and performance within the post-merger rural bank in West Java, Indonesia. The data is collected by distributing questionnaires to 250 respondents, who are managers of rural bank in West Java chosen using purposive sampling. The data analysis is carried out using Structural Equation Modeling with Smart PLS. The findings indicate that readiness to change positively affect green competitive advantage and dynamic capability, while dynamic capability positively affect green competitive advantage. In addition, this study confirms the mediating role of dynamic capability in the relationship between readiness to change and green competitive advantage. finally, green competitive advantage is found to lead to sustainable firm performance. This study contributes by providing new insights into how readiness to change and dynamic capability can be leveraged to foster green competitive advantage, particularly within the underexplored context of post-merger rural banks in Indonesia. Keywords: Dynamic Capability, Green Competitive Advantage, Readiness to Change, Sustainable Firm Performance.

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