STRATEGI MARKETING PUBLIC RELATIONS DALAM MENINGKATKAN PENGGUNA JASA HAJI DAN UMRAH DI PT AHSAN SABILA MUMTAZA

• Kategori : Skripsi
• Penulis : Muhammad Faqih Haekal
• Identitas : 190211044 - Ilmu Komunikasi
• Abstrak :
  

  STRATEGI MARKETING PUBLIC RELATIONS DALAM MENINGKATKAN PENGGUNA JASA HAJI DAN UMRAH PT AHSAN SABILA MUMTAZA Muhamad Faqih Haekal1 1. Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Cirebon, Jalan Fatahillah, Watubelah, Sumber, Kabupaten Cirebon haekalfaqih@gmail.com Abstract Hajj and Umrah are acts of worship beloved to Allah SWT for those who have the ability, both physically and financially. Therefore, many Hajj and Umrah travel agencies have emerged. This research discusses the methods or strategies employed by PT. Ahsan Sabila Mumtaza in an effort to increase the number of users for Hajj and Umrah services. The study utilizes a qualitative method, employing interview, observation, and documentation techniques for data collection. The relevant theories in this research include the Three Ways Strategy by Philip Kotler, supported by the Marketing Mix 4P theory by Jerome McCarthy. The results of the study reveal the use of the Three Ways Strategy, namely Pull, Push, and Pass The Three Ways Strategy is complemented by the Marketing Mix 4P theory to strengthen the marketing foundation of PT. Ahsan Sabila Mumtaza. Marketing Mix 4P includes Product, Price, Place, and Promotion. The research aims to understand the strategies employed by PT. Ahsan Sabila Mumtaza to increase its user base, the media used for the established marketing strategies, and the impact and outcomes of the implemented marketing strategies. The results and impact of the strategies include the growth and increase in the number of pilgrims each year, as well as the formation of a strong alumni network to promote the services. Keywords : Marketing Public Relations, User, Hajj and Umrah Travel Agent

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